{"id":4877,"date":"2026-04-11T09:49:56","date_gmt":"2026-04-11T09:49:56","guid":{"rendered":"https:\/\/apelasyon.com\/doga-ve-cevre\/olan-tuketiciye-oluyor\/"},"modified":"2026-08-08T14:49:36","modified_gmt":"2026-08-08T14:49:36","slug":"olan-tuketiciye-oluyor","status":"publish","type":"post","link":"https:\/\/apelasyon.com\/it\/gastronomi\/olan-tuketiciye-oluyor\/","title":{"rendered":"Olan T\u00fcketiciye Oluyor !&#8230;"},"content":{"rendered":"<div class=\"post-content\">\n<p>\t<title><\/title><\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"sagyarim solkenar-10 img-responsive\" src=\"https:\/\/badoworks.com\/apelasyon\/images\/images\/olive-seed-oil-500x500(1).jpg\" style=\"margin-top: 10px;margin-bottom: 10px\">\u201cSa\u011fl\u0131k Kayna\u011f\u0131\u201d olarak,<\/p>\n<p>e\u011fitimlerde alt\u0131n\u0131 \u00e7izdi\u011fimiz \u201czeytinya\u011f\u0131\u201d;<\/p>\n<p>t\u0131p d\u00fcnyas\u0131nda, gastronomide, gazetelerde, dergilerde,<\/p>\n<p>son zamanlarda televizyon kanallar\u0131nda, vb.\u00a0<\/p>\n<p>platformlarda s\u0131k\u00e7a bahsedilir oldu, son zamanlarda.<\/p>\n<p>\u00a0<\/p>\n<p>Bilgi cand\u0131r.<\/p>\n<p>Bilgi sahibi olmayan, fikir sahibi olamaz, elbet.<\/p>\n<p>Ne var ki; her y\u00f6nden akan, maalesef bir k\u0131sm\u0131 salt pop\u00fclist ve bir \u015fekilde reklam ama\u00e7l\u0131 bildirimler, enformasyon kirlili\u011fine yol a\u00e7mas\u0131 da, bir ba\u015fka sorun; \u00f6zellikle, \u201ct\u00fcketici\u201d i\u00e7in.<\/p>\n<p>\u00a0<\/p>\n<p>T\u00fcketici; g\u00fcvene dayal\u0131 bir ili\u015fki pe\u015findedir,\u00a0<\/p>\n<p>al\u0131n teri ile kazand\u0131\u011f\u0131 paras\u0131n\u0131, kendisinin, \u00e7olu\u011funun \u00e7ocu\u011funun sa\u011fl\u0131\u011f\u0131n\u0131, damak keyfini, \u00a0<\/p>\n<p>\u201ciyi \/ do\u011fru bir \u00fcr\u00fcn ald\u0131m\u201d hissini, emanet edece\u011fi.<\/p>\n<p>\u00a0<\/p>\n<p>\u00dclkemizde ki\u015fi ba\u015f\u0131na d\u00fc\u015fen zeytinya\u011f\u0131 t\u00fcketimi,<\/p>\n<p>her ne kadar \u0130ngiltere, Almanya, Hollanda gibi \u201c\u00fcretici olmayan\u201d \u00fclkelerden fazla olsa da,<\/p>\n<p>\u201c\u00fcretici\u201d \u00fclkeler\u201de k\u0131yasla olduk\u00e7a d\u00fc\u015f\u00fck; y\u0131lda sadece 200 \u00e7orba ka\u015f\u0131\u011f\u0131 civar\u0131nda.<\/p>\n<p>Yani, g\u00fcnde 1 \u00e7orba ka\u015f\u0131\u011f\u0131 bile de\u011fil.<\/p>\n<p>T\u00fcketimi b\u00f6lgelere g\u00f6re da\u011f\u0131tacak olursak, evet;\u00a0<\/p>\n<p>\u0130zmir, \u0130stanbul, Ankara \u015fehirlerimiz ve civar\u0131nda, Bat\u0131da, G\u00fcneyde ortalaman\u0131n olduk\u00e7a y\u00fckse\u011finde.<\/p>\n<p>Ancak, di\u011fer taraftan, bir y\u0131l i\u00e7inde, b\u0131rak\u0131n 1 \u00e7orba ka\u015f\u0131\u011f\u0131n\u0131,\u00a0<\/p>\n<p>1 damla bile zeytinya\u011f\u0131 t\u00fcketmeyen nice vatanda\u015f\u0131m\u0131z var, \u00fclkenin geri kalan k\u0131sm\u0131nda.<\/p>\n<p>\u00a0<\/p>\n<p>Hal b\u00f6yle iken, bir de \u00fcst\u00fcne, s\u00f6zde \u201czeytinya\u011f\u0131\u201d etiketi ile sat\u0131lan, ta\u011f\u015fi\u015fli (sahtek\u00e2rl\u0131k kar\u0131\u015fm\u0131\u015f), bozuk, denetimden bir \u015fekilde s\u0131yr\u0131lm\u0131\u015f, sa\u011fl\u0131k i\u00e7in b\u0131rak\u0131n faydal\u0131 olmay\u0131, tam tersi \u201czararl\u0131\u201d \u00fcr\u00fcnlerle kand\u0131r\u0131lma tehlikesi ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor, t\u00fcketici.<\/p>\n<p>\u00a0<\/p>\n<p>Sorunlar\u0131, tehlikeleri yazmakla bitmez. Bir yere de var\u0131lmaz. \u00c7\u00f6z\u00fcm \u00fcretmek gerek.<\/p>\n<p>\u00a0<\/p>\n<p>Bir \u00f6nceki yaz\u0131mda da \u015f\u00f6yle demi\u015ftim:<\/p>\n<p>\u00a0<\/p>\n<p><i>Durum g\u00f6steriyor ki; \u2018Denetleme\u2019 mekanizmas\u0131;<\/i><\/p>\n<p><i>\u201cY\u00f6netimden, D\u00fcr\u00fcst \u00dcreticiye\/D\u00fcr\u00fcst Sat\u0131c\u0131ya, T\u00fcketiciye\u201d y\u00f6n\u00fcnde oldu\u011funda \u201cyetersiz\u201d kal\u0131yor.<\/i><\/p>\n<p><i>\u00a0<\/i><\/p>\n<p><i>Ne gerekiyor?<\/i><\/p>\n<p><i>\u00a0<\/i><\/p>\n<p><i>Di\u011fer u\u00e7tan, yani;<\/i><\/p>\n<p><i>\u201cT\u00fcketimden, D\u00fcr\u00fcst \u00dcreticiye \/ D\u00fcr\u00fcst Sat\u0131c\u0131ya ve Y\u00f6netime\u201d\u00a0<\/i><\/p>\n<p><i>y\u00f6n\u00fcnde de ciddi bir \u2018denetleme\u2019 deste\u011fi gerekiyor.<\/i><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"sagyarim solkenar-10 img-responsive\" src=\"https:\/\/badoworks.com\/apelasyon\/images\/images\/Zeytin_Yagi_01_e6c8e78237.jpg\" style=\"margin-top: 10px;margin-bottom: 10px\">Bu do\u011frultuda;<\/p>\n<p>\u201ct\u00fcketimden ba\u015flamas\u0131 gereken denetim\u201d i\u00e7in,\u00a0<\/p>\n<p>t\u00fcketicinin yan\u0131nda yer alan, ald\u0131\u011f\u0131n\u0131 iddia eden\u00a0<\/p>\n<p>sivil toplum kurulu\u015flar\u0131na,\u00a0<\/p>\n<p>kamu kurulu\u015flar\u0131na,\u00a0<\/p>\n<p>belediyelere,\u00a0<\/p>\n<p>\u00fcniversitelere,\u00a0<\/p>\n<p>bilen ki\u015filere, vb. b\u00fcy\u00fck sorumluluk d\u00fc\u015f\u00fcyor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00d6ncelikle; \u201ct\u00fcketici\u201d, bilgi sahibi olmal\u0131,\u00a0<\/p>\n<p>T\u00fcketiciye; her t\u00fcrl\u00fc ki\u015fisel \u00e7\u0131karlardan uzak,\u00a0<\/p>\n<p>kirlen-me-mi\u015f, kirletil-me-mi\u015f,<\/p>\n<p>ve de kolayca ula\u015fabilece\u011fi do\u011fru ve ger\u00e7ek bilgiler sunulmal\u0131,\u00a0<\/p>\n<p>her f\u0131rsatta, hatta f\u0131rsatlar yarat\u0131larak \u2026<\/p>\n<p>\u00a0<\/p>\n<p>T\u00fcketiciye, edinece\u011fi ger\u00e7ek ve do\u011fru bilgiler \u0131\u015f\u0131\u011f\u0131nda; \u201csorgulama \u00f6z g\u00fcveni\u201d kazand\u0131r\u0131lmal\u0131.<\/p>\n<p>T\u00fcketici, \u00e7ar\u015f\u0131ya \/ pazara \/ lokantaya gitti\u011finde, paras\u0131n\u0131 ve sa\u011fl\u0131\u011f\u0131n\u0131 emanet etti\u011fi sat\u0131c\u0131n\u0131n sundu\u011fu \u00fcr\u00fcn\u00fcn, t\u00fcketimi i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirebilecek, gerekti\u011finde be\u011fenisini belirtebilecek, gerekti\u011finde ele\u015ftirisini yapabilecek donan\u0131ma sahip oldu\u011funda, \u201cdenetim\u201din \u00f6nemli bir k\u0131sm\u0131 ba\u015far\u0131ya ula\u015fm\u0131\u015f olacakt\u0131r.<\/p>\n<p>\u00a0<\/p>\n<p>Bununla birlikte, g\u00fcven veren platformlar olu\u015fturulmal\u0131, referans de\u011ferler sunulmal\u0131.<\/p>\n<p>T\u00fcketicinin, ald\u0131\u011f\u0131 \/ edindi\u011fi e\u011fitimler sonucunda g\u00fcven duydu\u011fu ve de \u201cgerekli yeterlili\u011fe sahip\u201d kurum ve kurulu\u015flarca d\u00fczenlenen ve de d\u00fczenlenecek \u201czeytinya\u011f\u0131 kalite yar\u0131\u015fmalar\u0131\u201d, derin de\u011fer fayda, kan\u0131mca.<\/p>\n<p>\u00a0<\/p>\n<p>\u0130nternette \u0130ngilizce ve T\u00fcrk\u00e7e olarak \u201czeytinya\u011f\u0131 yar\u0131\u015fmas\u0131\u201d taramas\u0131 yap\u0131nca, bir anda 30 milyondan fazla sonu\u00e7 \u00e7\u0131k\u0131yor. \u00d6zellikle konuya pek a\u015fina olmayan t\u00fcketici okurlar\u0131m i\u00e7in, \u00fclkemizde ve uluslararas\u0131 yap\u0131lan \u201czeytinya\u011f\u0131 kalite yar\u0131\u015fmalar\u0131\u201d hakk\u0131nda k\u0131sa k\u0131sa bilgiler vermek istiyorum.<\/p>\n<p>\u00a0<\/p>\n<p>Soru-Cevap gidelim:<\/p>\n<p>\u00a0<\/p>\n<p>S : Kimler zeytinya\u011f\u0131 kalite yar\u0131\u015fmas\u0131 d\u00fczenleyebilir?<\/p>\n<p>C : Kendinde gerekli yeterlili\u011fi g\u00f6ren her kurum \/ kurulu\u015f d\u00fczenleyebilir.\u00a0<\/p>\n<p>Bildi\u011fim kadar\u0131yla, ne \u00fclkemizde, ne de yurt d\u0131\u015f\u0131nda, bu konuda bir \u201cyetki veren\u201d \u00fcst yap\u0131 yok.<\/p>\n<p>\u00a0<\/p>\n<p>S : Yar\u0131\u015fma j\u00fcrisi kimlerden olu\u015fur?<\/p>\n<p>C : Genel kabul g\u00f6ren anlay\u0131\u015f; j\u00fcri \u00fcyelerinin Uluslararas\u0131 Zeytin Konseyi (IOC) taraf\u0131ndan\u00a0<\/p>\n<p>\u201cakreditasyon alm\u0131\u015f tad\u0131m paneli\u201d \u00fcyelerinden, ya da en az\u0131ndan, yine IOC taraf\u0131ndan \u00f6ng\u00f6r\u00fclen<\/p>\n<p>\u201ctad\u0131mc\u0131 e\u011fitimlerini ba\u015far\u0131yla tamamlam\u0131\u015f\u201d ki\u015filerden olu\u015fmas\u0131d\u0131r.<\/p>\n<p>Ancak, yine bildi\u011fim kadar\u0131yla, herhangi bir yapt\u0131r\u0131m s\u00f6z konusu de\u011fildir.<\/p>\n<p>\u00a0<\/p>\n<p>S : Yar\u0131\u015fmaya kat\u0131lacak zeytinya\u011f\u0131 numuneleri nas\u0131l al\u0131n\u0131r?<\/p>\n<p>C : \u00dc\u00e7 temel y\u00f6ntem vard\u0131r:<\/p>\n<p>&#8211; Yar\u0131\u015fmay\u0131 d\u00fczenleyen yap\u0131n\u0131n yetkilendirdi\u011fi ki\u015filerce,<\/p>\n<p>\u00a0 \u00fcreticinin, depolama tanklar\u0131ndan, adresinden al\u0131n\u0131r ve<\/p>\n<p>\u00a0 daha sonra numune al\u0131nan tank, yar\u0131\u015fma sonu\u00e7lar\u0131 belli olana dek kalacak \u015fekilde, m\u00fch\u00fcrlenir.<\/p>\n<p>&#8211; Yar\u0131\u015fmay\u0131 d\u00fczenleyen yap\u0131ya \u201cetiket-siz\u201d \u00fcr\u00fcn g\u00f6ndererek.<\/p>\n<p>&#8211; Yar\u0131\u015fmay\u0131 d\u00fczenleyen yap\u0131ya \u201cetiket-li\u201d \u00fcr\u00fcn g\u00f6ndererek.<\/p>\n<p>\u00a0<\/p>\n<p>S : Yar\u0131\u015fmalara kat\u0131l\u0131m \u00fccreti ne kadard\u0131r?<\/p>\n<p>C : Kat\u0131l\u0131m \u00fccretleri, yar\u0131\u015fmay\u0131 d\u00fczenleyen yap\u0131n\u0131n pop\u00fclerlik d\u00fczeyine g\u00f6re de\u011fi\u015fir.<\/p>\n<p>Beher numune i\u00e7in \u00fccret, 50 \u2013 350 Avro aras\u0131nda olabiliyor.<\/p>\n<p>\u00a0<\/p>\n<p>S : Zeytinya\u011f\u0131 kalite yar\u0131\u015fmalar\u0131n sonu\u00e7lar\u0131na ne kadar g\u00fcvenilir?<\/p>\n<p>C : Yar\u0131\u015fmay\u0131 d\u00fczenleyen yap\u0131n\u0131n sayg\u0131nl\u0131\u011f\u0131na, inan\u0131l\u0131rl\u0131\u011f\u0131na, verdi\u011fi g\u00fcvene ba\u011fl\u0131d\u0131r.<\/p>\n<p>\u00a0<\/p>\n<p>Bu \u201csonu\u00e7lara g\u00fcven\u201d meselesi \u00e7ok \u00f6nemli.<\/p>\n<p>\u00a0<\/p>\n<p>Gerek t\u00fcketicinin arad\u0131\u011f\u0131 g\u00fcvenin daha sa\u011flam temellere oturmas\u0131 a\u00e7\u0131s\u0131ndan, gerekse t\u00fcm y\u0131l boyunca vaktini, nakdini, eme\u011fini, terini feda ederek \u201ckaliteli \u00fcr\u00fcn\u201d elde etmek i\u00e7in can\u0131n\u0131 di\u015fine takan kat\u0131l\u0131mc\u0131 \u00fcreticinin itibar\u0131n\u0131 korumak amac\u0131yla, muhtelif ek uygulamalar getirebilir, yar\u0131\u015fma d\u00fczenleyen \/ d\u00fczenleyecek yap\u0131lar. \u00d6rne\u011fin; yar\u0131\u015fma numuneleri tek seferlik yerine, y\u0131l boyunca belirli aral\u0131klarda ve sat\u0131\u015f noktalar\u0131ndan 3-4 kez tekrar al\u0131nabilir, yar\u0131\u015fma s\u00fcresi tek bir tarihe ba\u011fl\u0131 olmak yerine, t\u00fcm y\u0131la yay\u0131larak, de\u011ferlendirmeler, kalite y\u0131l ortalamalar\u0131na g\u00f6re yap\u0131labilir. B\u00f6ylece kalite a\u00e7\u0131s\u0131ndan, t\u00fcm y\u0131l\u0131 kapsayacak, \u00e7ok daha net ve g\u00fcvenilir sonu\u00e7lara ula\u015f\u0131labilir.<\/p>\n<p>\u00a0<\/p>\n<p>Konu zeytinya\u011f\u0131 olunca, laf laf\u0131 a\u00e7\u0131yor, konu\u015facak \u00e7ok \u015fey \u00e7\u0131k\u0131yor \u2026<\/p>\n<p>\u00a0<\/p>\n<p>\u00d6n\u00fcm\u00fczdeki say\u0131da,\u00a0<\/p>\n<p><i>\u201cOlan; d\u00fcr\u00fcst \u00fcreticiye, d\u00fcr\u00fcst sat\u0131c\u0131ya oluyor!\u201d <\/i>ba\u015fl\u0131kl\u0131 yaz\u0131mla devam edece\u011fim,\u00a0<\/p>\n<p>sekt\u00f6rle ilgili \u00e7ok beklenmedik derecede \u00f6nemli bir ba\u015fka konu \u00e7\u0131kmazsa kar\u015f\u0131m\u0131za.<\/p>\n<p>\u00a0<\/p>\n<p>Bu arada, 2 haftal\u0131k bir Londra seyahatinden yeni d\u00f6nd\u00fcm.\u00a0<\/p>\n<p>Londra\u2019da zeytinya\u011f\u0131 t\u00fcketimi hakk\u0131nda birka\u00e7 bilgi de payla\u015faca\u011f\u0131m, Nisan\u2019da.<\/p>\n<p>\u00a0<\/p>\n<p>Di\u011fer taraftan <i>\u201cGomeller Davas\u0131\u201d<\/i>n\u0131; ayr\u0131 bir dosya olarak, haz\u0131rlamaya ba\u015flad\u0131m.\u00a0<\/p>\n<p>Bilgi ve belge desteklerinizin devam\u0131n\u0131 bekliyorum.<\/p>\n<p>\u00a0<\/p>\n<p>Sa\u011fl\u0131k huzur bilgi lezzet keyif diliyorum.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><b><i>Notlar:<\/i><\/b><\/p>\n<p>\u00a0<\/p>\n<p><i>1. \u2018Gomeller Davas\u0131\u2019 dosyam\u0131z i\u00e7in,<\/i><\/p>\n<p><i>bilgi \/ belge desteklerinizin i\u00e7in te\u015fekk\u00fcr ederim,\u00a0<\/i><\/p>\n<p><i>devam\u0131n\u0131 diliyorum.<\/i><\/p>\n<p>\u00a0<\/p>\n<p><i>2. Yaz\u0131m\u0131 okuyan zeytinya\u011f\u0131 sevdal\u0131lar\u0131n\u0131n,\u00a0<\/i><\/p>\n<p><i>bir-iki kelime dahi olsa b\u0131rakacaklar\u0131 yorumlar,\u00a0<\/i><\/p>\n<p><i>benim i\u00e7in tahmin edemeyece\u011finiz kadar \u00f6nemli ve faydal\u0131.\u00a0<\/i><\/p>\n<p><i>L\u00fctfen.<\/i><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cSa\u011fl\u0131k Kayna\u011f\u0131\u201d olarak, e\u011fitimlerde alt\u0131n\u0131 \u00e7izdi\u011fimiz \u201czeytinya\u011f\u0131\u201d; t\u0131p d\u00fcnyas\u0131nda, gastronomide, gazetelerde, dergilerde, son zamanlarda televizyon kanallar\u0131nda, vb.\u00a0 platformlarda s\u0131k\u00e7a bahsedilir oldu, son zamanlarda. \u00a0 Bilgi cand\u0131r. Bilgi sahibi olmayan, fikir sahibi olamaz, elbet. Ne var ki; her y\u00f6nden akan, maalesef bir k\u0131sm\u0131 salt pop\u00fclist ve bir \u015fekilde reklam ama\u00e7l\u0131 bildirimler, enformasyon kirlili\u011fine yol a\u00e7mas\u0131 da, [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":4878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[261],"class_list":["post-4877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomi","tag-65-sayi"],"_links":{"self":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/4877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/comments?post=4877"}],"version-history":[{"count":1,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/4877\/revisions"}],"predecessor-version":[{"id":8291,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/4877\/revisions\/8291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/media\/4878"}],"wp:attachment":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/media?parent=4877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/categories?post=4877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/tags?post=4877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}