{"id":6040,"date":"2026-04-11T12:45:24","date_gmt":"2026-04-11T12:45:24","guid":{"rendered":"https:\/\/apelasyon.com\/doga-ve-cevre\/gida-tasarimi-nedir\/"},"modified":"2026-07-07T07:07:11","modified_gmt":"2026-07-07T07:07:11","slug":"gida-tasarimi-nedir","status":"publish","type":"post","link":"https:\/\/apelasyon.com\/it\/gastronomi\/gida-tasarimi-nedir\/","title":{"rendered":"G\u0131da Tasar\u0131m\u0131 Nedir?"},"content":{"rendered":"<div class=\"post-content\">\n<p>\t<title><\/title><\/p>\n<p>Varoldu\u011fumuz andan itibaren ya\u015fam \u015fartlar\u0131m\u0131z beden ve zihin geli\u015fimimiz ile de\u011fi\u015fiyor. Deneyimlerimiz sonras\u0131ndaki \u00e7\u0131kar\u0131mlar\u0131m\u0131z, \u00f6z\u00fcm\u00fczle bulu\u015ftu\u011fu noktada de\u011fi\u015fip, d\u00f6n\u00fc\u015f\u00fcp ilerliyoruz. \u0130lk insan\u0131n a\u00e7l\u0131k fark\u0131ndal\u0131\u011f\u0131 ile yiyecek bulma arzusu bug\u00fcn \u00f6z\u00fcnde yine ayn\u0131 sebepten i\u015fliyor. Fark \u015fu; Geli\u015fen beyinlerimiz deneyim merak\u0131m\u0131z\u0131 besliyor. Beslenme al\u0131\u015fkanl\u0131klar\u0131m\u0131z olu\u015fuyor fakat yeniyi deneyimlemekten de geri duram\u0131yoruz. Doymak d\u0131\u015f\u0131nda ne bi\u00e7imde doyaca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnmeye ba\u015fl\u0131yoruz.\u00a0<\/p>\n<p>G\u0131da sekt\u00f6r\u00fc ve tasar\u0131mc\u0131lar da tamda bu noktada devreye giriyor. \u0130htiya\u00e7 tespitlerinin sonu\u00e7lar\u0131 ve \u00a0ya\u015fama de\u011fer katma arzusu, yeni deneyimler geli\u015ftirme iste\u011fi ile sekt\u00f6r\u00fc ve tasar\u0131mc\u0131lar\u0131 harekete ge\u00e7iriyor. \u00a0<\/p>\n<h2>G\u0131da tasar\u0131m\u0131 nedir? <\/h2>\n<p>\t<title><\/title><\/p>\n<p>G\u0131da ve ba\u011flant\u0131l\u0131 oldu\u011fu alanlar art\u0131k bir tasar\u0131m materyali.\u00a0<\/p>\n<p>End\u00fcstriyel g\u0131da, g\u0131da \u00fcr\u00fcn\u00fcn\u00fcn kimli\u011fi, g\u0131dan\u0131n ileti\u015fimini sa\u011flayacak olan ambalaj ve grafikleri, sunulaca\u011f\u0131 alan, sunum bi\u00e7imi, kullan\u0131c\u0131 ile etkile\u015fimi s\u0131ras\u0131nda ya\u015fanacak deneyim, belli bir b\u00f6lgeye \u00f6zelle\u015fmi\u015f g\u0131da \u00fcr\u00fcnleri \u00fczerinden b\u00f6lge i\u00e7in yap\u0131lan kimlik ve pazarlama \u00e7al\u0131\u015fmalar\u0131, g\u0131da \u00fcr\u00fcnleri i\u00e7in tasarlanan materyaller g\u0131da tasar\u0131m\u0131 kapsam\u0131nda \u00e7al\u0131\u015f\u0131l\u0131r.<\/p>\n<h3>End\u00fcstriyel G\u0131da Tasar\u0131m\u0131<\/h3>\n<p>\t<title><\/title><\/p>\n<p>G\u0131da tasar\u0131m\u0131n\u0131n bu alan\u0131nda ana fikir, g\u0131da \u00fcr\u00fcn\u00fcne \u2018seri \u00fcretim\u2019 mant\u0131\u011f\u0131yla yakla\u015fmakt\u0131r. Pringles, Toblerone, paketlenmi\u015f dondurmalar, praline ve tablet \u00e7ikolatalar \u00f6rnek verilebilir. G\u0131da \u00fcr\u00fcn\u00fc ana malzeme olarak de\u011ferlendirilir, dokusu, formu, rengi, vb. tasarlanabilir. Tasar\u0131m\u0131n direkt olarak g\u0131dan\u0131n kendisi \u00fczerine uyguland\u0131\u011f\u0131 bu alan, g\u0131da tasar\u0131m\u0131ndaki alt disiplinlerden biridir.<\/p>\n<p>Bunun yan\u0131 s\u0131ra local bir b\u00f6lgenin g\u0131da \u00fcr\u00fcnlerinin end\u00fcstriyelle\u015ftirilmesi ve b\u00f6lgenin bu tasarlanm\u0131\u015f \u00fcr\u00fcnler \u00fczerinden kimliklendirilmesi veya kimli\u011finin desteklenmesi \u00e7al\u0131\u015fmalar\u0131 da \u00a0end\u00fcstriyel g\u0131da tasar\u0131m\u0131 kapsam\u0131na girmektedir. Bu kategoride \u2018Espresso\u2019 by Ferran Adri\u00e0 and Lavazza incelenebilir.<\/p>\n<h4>G\u0131da i\u00e7in Tasar\u0131m<\/h4>\n<p>\t<title><\/title><\/p>\n<p>Bu ba\u015fl\u0131k iki a\u015famada incelenebilir\u2026\u00a0<\/p>\n<p>G\u0131da \u00fcr\u00fcn\u00fcn\u00fcn kesilmesi, tutulmas\u0131, kar\u0131\u015ft\u0131r\u0131lmas\u0131, korunmas\u0131, pi\u015firilmesi, sunumu vb. eylemlerde g\u0131da ile temasta bulunan, g\u0131da i\u00e7in d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f t\u00fcm elemanlar\u0131n tasarlanmas\u0131, g\u0131dan\u0131n haz\u0131rlanma, da\u011f\u0131t\u0131m ve ileti\u015fimi a\u015famalar\u0131 i\u00e7indeki t\u00fcm \u00fcr\u00fcnler bu ba\u015fl\u0131\u011f\u0131n i\u00e7inde yer al\u0131r. G\u0131da ambalaj\u0131n\u0131 ele al\u0131rsak hem ta\u015f\u0131ma ve koruma \u00f6zelli\u011finden hem de kullan\u0131c\u0131 ile g\u0131da \u00fcr\u00fcn\u00fc aras\u0131nda kurdu\u011fu ileti\u015fimden bahsetmek gerekir. Raymond Loewy taraf\u0131ndan tasarlanm\u0131\u015f olan Coca cola \u015fi\u015feleri, \u00fcr\u00fcn\u00fc muhafaza etmesinin yan\u0131 s\u0131ra sil\u00fceti sayesinde mesaj\u0131n\u0131 bizlere en direk ileterek etikete gerek b\u0131rakmam\u0131\u015f ve g\u00fcn\u00fcm\u00fczde bir sembol halini alm\u0131\u015ft\u0131r.<\/p>\n<p>G\u0131da i\u00e7in Tasar\u0131m alt ba\u015fl\u0131\u011f\u0131nda di\u011fer bir \u00e7al\u0131\u015fma alan\u0131 ise local bir b\u00f6lgenin gastronomi k\u00fclt\u00fcr\u00fcn\u00fcn uzmanlar ile ara\u015ft\u0131r\u0131lmas\u0131, revize edilmesi, b\u00f6lge ve g\u0131da \u00fcr\u00fcnleri i\u00e7in kimlik \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131lmas\u0131, pazarlama stratejilerinin olu\u015fturulmas\u0131d\u0131r.\u00a0<\/p>\n<h5>G\u0131da Alanlar\u0131 Tasar\u0131m\u0131 ve \u0130\u00e7 Mimarisi<\/h5>\n<p>\t<title><\/title><\/p>\n<p>G\u0131da \u00fcr\u00fcn\u00fcn\u00fcn tan\u0131t\u0131ld\u0131\u011f\u0131, sat\u0131ld\u0131\u011f\u0131, t\u00fcketilmesi i\u00e7in sergilendi\u011fi veya herhangi bir ama\u00e7 i\u00e7in t\u00fcketici ile ileti\u015fime ge\u00e7ti\u011fi alanlar\u0131n ve i\u00e7 mekanlar\u0131n tasarlanmas\u0131 g\u0131da tasar\u0131m\u0131nda bir alt disiplin olan \u2018G\u0131da alanlar\u0131 tasar\u0131m\u0131 ve \u0130\u00e7 Mimarisi\u2019 ba\u015fl\u0131\u011f\u0131nda \u00e7al\u0131\u015f\u0131l\u0131r. Kullan\u0131lacak renkler, materyaller, ayd\u0131nlatma, m\u00fczik, g\u00f6revlilerin k\u0131yafetleri ve ileti\u015fim bi\u00e7imleri, alan\u0131n \u0131s\u0131s\u0131 tasar\u0131m\u0131n par\u00e7alar\u0131 olarak de\u011ferlendirilmelidir.<\/p>\n<h6>G\u0131da i\u00e7in deneyim tasar\u0131m\u0131     <\/h6>\n<p>\t<title><\/title><\/p>\n<p>G\u0131dan\u0131n ana mataryel olarak kullan\u0131lmad\u0131\u011f\u0131, yeme deneyimi, haz\u0131rlan\u0131\u015f ve sunum bi\u00e7imi \u00fczerine odaklanm\u0131\u015f tasar\u0131m \u00e7al\u0131\u015fmalar\u0131 \u2018G\u0131da i\u00e7in deneyim tasar\u0131m\u0131\u2019 ba\u015fl\u0131\u011f\u0131nda \u00e7al\u0131\u015f\u0131l\u0131r. Yeme bi\u00e7imi tasar\u0131mc\u0131s\u0131 Marije Vogelzang\u2019\u0131n g\u0131da deneyimi tasar\u0131m\u0131 projesi \u2018Sharing Dinner\u2019 bu alt disipline \u00f6rnek verilebilir. Yarat\u0131lmas\u0131 hedeflenen his ve verilmek istenen mesaj do\u011frultusunda alan, g\u0131da, ambalaj ve dokunabilce\u011fimiz herhangi bir konuda g\u0131da \u00e7evresinde deneyim tasar\u0131m\u0131 \u00e7al\u0131\u015fmalar\u0131 yap\u0131labilir.<\/p>\n<p>\u00a0<\/p>\n<p>referanslar;<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/ifooddesign.org\/read\/articles.php\">www.ifooddesign.org\u00a0<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.marijevogelzang.nl\/studio\/eating_experiences\/Pages\/sharing_dinner.html\">http:\/\/www.marijevogelzang.nl\/studio\/eating_experiences\/Pages\/sharing_dinner.html<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/francesca-zampollo.com\/home\/4549465071\">http:\/\/francesca-zampollo.com\/home\/4549465071<\/a><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Varoldu\u011fumuz andan itibaren ya\u015fam \u015fartlar\u0131m\u0131z beden ve zihin geli\u015fimimiz ile de\u011fi\u015fiyor. Deneyimlerimiz sonras\u0131ndaki \u00e7\u0131kar\u0131mlar\u0131m\u0131z, \u00f6z\u00fcm\u00fczle bulu\u015ftu\u011fu noktada de\u011fi\u015fip, d\u00f6n\u00fc\u015f\u00fcp ilerliyoruz. \u0130lk insan\u0131n a\u00e7l\u0131k fark\u0131ndal\u0131\u011f\u0131 ile yiyecek bulma arzusu bug\u00fcn \u00f6z\u00fcnde yine ayn\u0131 sebepten i\u015fliyor. Fark \u015fu; Geli\u015fen beyinlerimiz deneyim merak\u0131m\u0131z\u0131 besliyor. Beslenme al\u0131\u015fkanl\u0131klar\u0131m\u0131z olu\u015fuyor fakat yeniyi deneyimlemekten de geri duram\u0131yoruz. Doymak d\u0131\u015f\u0131nda ne bi\u00e7imde doyaca\u011f\u0131m\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":6041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[220],"class_list":["post-6040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomi","tag-20-sayi"],"_links":{"self":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/6040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/comments?post=6040"}],"version-history":[{"count":1,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/6040\/revisions"}],"predecessor-version":[{"id":7392,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/posts\/6040\/revisions\/7392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/media\/6041"}],"wp:attachment":[{"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/media?parent=6040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/categories?post=6040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apelasyon.com\/it\/wp-json\/wp\/v2\/tags?post=6040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}